How much of your marketing budget are you dedicating to Google ads Sydney? If you aren’t getting the return on investment that you want, it might be time to try some of these proven tips from the pros! Whether you’re already familiar with Google AdWords or are new to the platform, you can improve your ad performance and the reach of your message by following these seven tips from experts of a Google ads agency in Sydney.
Choose the Right Keywords
Choosing the right keywords for your ad is an important first step in ensuring that your ad will be relevant to those who search for it. When you are choosing keywords, think about what words people might be typing into a search engine when they would like more information on a particular topic or product. When selecting keywords, choose specific words related to your product or service that people are likely to be searching for.
Create a Plan for Conversion
To maximize your ad performance, it’s important to create a plan for conversion. The first step is setting up an audience which can be done through AdWords or through the Google analytics dashboard. The second step is figuring out what you want the audience to do, whether that’s downloading a white paper, buying a product or service, or signing up for an email list. The third step is making sure that your ads are relevant and not just spamming your audience with irrelevant information.
Write Compelling Ad Copy
write high-quality ad copy that draws in potential customers. You can follow these 7 proven tips below. Google provides two key points for writing effective ads, quality, and relevance. Ads should be relevant to the product or service they are advertising and provide useful information about the company’s products and services. In addition, Google offers a checklist of five items that should be included when creating your ad copy: what it is, why you need it, how it works, who needs it, and how much it costs.
Create Relevant Landing Pages
A landing page is any page on your site that is designed to convert a visitor into a customer. A well-designed landing page will have a clear call-to-action, an attractive design, and some basic copywriting. In the process of designing your landing pages, it’s important to create sections for each major point you want people to know about your product or service.
Use Negative Keywords
Negative keywords are words or phrases you want your ads not to show on. These are generally more specific than your positive keywords, and allow you to increase the relevancy of your campaigns. For example, if you’re selling running shoes, a few negative keywords might be snow boots, winter coats, and athletic wear.
Test, Test, Test
There are some great free tools out there like Unbounce and Optimizely. They allow you to test headlines, ad copy, images, colors, etc. A/B testing is a really easy way of figuring out what works best for your business on Google Ads. You just have to be patient and willing to test different combinations of elements until you find the one that best suits your audience and goals.
Monitor Your Quality Score
Google’s Quality Score system is a way for them to quantify the quality of your ads and their ability to deliver conversions. To monitor your Quality Score, sign into your account and select Campaigns from the drop-down menu in the top left corner of the screen. Next, click on the name of your campaign and then click on Keywords in the left column. The Quality Score will be displayed at the bottom of each keyword row.
A google adWords expert from a reputed adwords agency in Sydney can help improve your google ads performance. Hiring a google adword expert is one way you can get the edge on your competition, and put in place a plan that works for your business. So, seek assistance from a Google ads agency in Sydney.