Influencer Networking in the Age of LinkedIn


To be successful in business, networking is essential. You seek companions with whom you can establish a lasting, mutually beneficial bond through creative synergy. It is crucial to network with influential people.

You can choose from various social media platforms depending on your product or service. Features and resources abound throughout the many social media platforms. However, the one thing they all have in common is that they facilitate interpersonal communication. Your company will benefit significantly from networking (both online and off). You can do many fantastic things online to meet new people and develop meaningful relationships with those you already know. LinkedIn is one of the most powerful social media platforms used for professional purposes. Take the time to fill out your profile, use the Questions and Answers section, and participate in LinkedIn group conversations. You can make great connections to help you take your business to the next level.

If you and another person are helping each other in significant ways, then you have the kind of relationship discussed when “mutual benefit” is used. To make meaningful connections with influential people on LinkedIn, there are specific actions you should take. If you follow the instructions carefully, you can reach out to the individuals you care about.

Achieving a Person Count

The first and most crucial step is to complete your LinkedIn profile. All spelling and grammar mistakes must be eliminated. It would be best if you had another person check over your profile once you’ve finished filling it out. If you’re unsure, you’ll notice every mistake. Having someone else look over your shoulder is always a good idea.

Once satisfied, you may seek like-minded individuals to network with. You should plan on making connections with many influential people and others who share your interests. Keep this in mind and ensure your LinkedIn page effectively conveys your brand. Offering to write recommendations for others is an excellent strategy for establishing a solid presence on LinkedIn. It’s only appropriate to do so for really close friends and family. You can only make a solid, meaningful recommendation if you know the subject matter well. There is no shame in requesting the person you have recommended to write a letter of recommendation in return.

If you’re looking for new friends, make sure you have a good reason to contact them. You need to surround yourself with people who will help you succeed professionally. You won’t get very far in business together if you don’t have that connection. The other person’s profile acts as a great filter. It’s not likely to go anywhere if you aren’t genuinely attracted to the other person.

Finding and talking to the right individuals

Never lose sight of the fact that quality, not quantity, matters. You are wasting your time if you have 10,000 LinkedIn contacts but only know 300 of them. You need to demonstrate value beyond the number of connections you claim to have, as those you do not know will be unable to assist you in any way. Building mutually beneficial relationships should be your priority. Because LinkedIn is such a powerful social media platform, the caliber of your contacts is also crucial to your success there. Avoid using stock greetings when reaching out to people to build relationships. You need to put more thought and feeling into the letter. Since you’re both human, your partnership will be predicated on your emotional reactions to one another. Sending out boilerplate emails won’t help you or your company.

It’s better to give than to get

Once the connection has been made and both parties are on board with maintaining it, extend an invitation for the other person to learn more about you. Communicating with one another is the only way for your relationship to develop and thrive. It can take numerous forms, such as question-and-answer exchanges, group conversations, and suggestion writing. It makes no difference if you and the other person have never done business. There is no possibility that you two could have had anything yet, seeing as your relationship is only starting out. The more time you spend together, the closer you’ll become.

Play the role of the connector.

Using LinkedIn professionally allows you to network while facilitating such connections. If you know of two persons who would get along well together and would benefit from being introduced to each other, make the introduction. It’s good news for everybody. Do that whenever you get the chance.

Always look out for your interests first.

Your relationship can only flourish if you’re both reliable and helpful to one another. Never have a solid connection one minute and then suddenly lose it the next. Others around you must know they can depend on you constantly. To the extent that you can demonstrate such qualities to the other person, you can expect the same in return.


Never ignore the potential for a link. Having an accepting mindset and seeing potential in everyone is crucial when making connections on LinkedIn. Even though it may seem difficult to connect with influential people at times, it is worth the effort since they may assist you in going where you want to go. There are a variety of methods in which LinkedIn may help you in taking your business to the next level. Some friendships may not pan out in the end, and that’s okay; make sure you’ve carefully researched and weighed the advantages and cons before cutting ties.

We hope you find these thoughtful observations helpful. Let’s get coffee, and I’ll give you a complimentary audit of your web presence.

Michael Cohn started CompuKol Communications and now serves as its CTO. His expertise in computer systems and the internet spans over 25 years. While employed by a major telecommunications firm, Mr. Cohn was primarily responsible for initiating and leading synergy efforts across all business units to dramatically increase efficiency, online collaboration, and the firm’s Intranet capabilities, all of which accelerated gains in business productivity. He also helped cut down on business travel and related expenses by introducing and implementing various forms of collaboration technology.

Business analysis, project management, cross-matrix global team management, systems engineering, analysis, architecture, prototyping, integration, technology evaluation and assessment, system development, performance evaluation, and managing offshore development are all areas in which he excels.

Mr. Cohn has an MS in project management from George Washington University in Washington, DC, an MS in computer science from Fairleigh Dickinson University in Teaneck, NJ, and a BS in electrical engineering from the same institution.

Mr. Cohn is involved in the electrical engineering community as a member of IEEE.

Read also: Can Certainly Search Engine Optimisation Be Part Of A Health-Related Marketing…