To avoid paying a real estate agent commission, you can consider selling your home on your own. This makes sense, given that you’ll save on real estate commissions by about 6%—a sum that might exceed $10,000. For instance, if you sell a home for $250,000 and pay your agent $15,000, the buyer’s agent will receive 3% ($7,500) of the sale price, and your agent will receive 3% ($5,000). No commission is ever charged to the purchaser. The seller of a home is solely responsible for this. It’s understandable to desire to avoid paying a real estate agent’s commission by selling your home on your own.
But before we go any further, I want to clarify that realtors earn a 3% commission because they deserve it. Selling a home is a lot of work; you’ll find that out the hard way if you try to do it alone without a realtor.
Thankfully, the Internet has leveled the playing field, making it easier than ever to sell a home without the assistance of a real estate agent.
Most house sellers, unfortunately, are clueless about how to use the Internet to its full potential.
Here is a detailed breakdown of the online home-selling process:
1 Search Terms. Doing some preliminary keyword research is the first order of business. Internet researchers use keywords, which are specific words typed into search engines. Finding popular search terms with low levels of competition is a priority. I can’t possibly hope to compete for generic absolute estate-related keyword phrases like “real estate” or “real estate for sale” in the search engines. The competition for terms like “Lakewood Ranch real estate” and “Lakewood Ranch real estate for sale” will be much lighter. The Internet is rife with keyword research tools to help you find relevant terms. Use Google’s free keyword tool as a jumping-off point. Taking this action is VERY important. Your keywords will be used in practically every other part of this procedure.
Make a blog. You can make a website, but a blog is less work to get up and running and more likely to do well in search engine results. Although you could create a blog for nothing using Blogger.com, utilizing WordPress.org to host your blog on your domain name has several SEO benefits.
Your first move should be to purchase a domain name from a service like Godaddy.com. You should expect to spend about $10 each year on this. Make sure your domain name is composed of your targeted keyword phrase. You may need to get resourceful if you’re having trouble finding an open domain name after conducting keyword research. For instance, while “lakewoodranchrealestate.com” is likely unavailable, variations such as “bestlakewoodranchrealestate.com,” “greatlakewoodranchrealestate.com,” and “Lakewood-ranch-real-estate-for-sale.com” are likely to be taken. Again, use your imagination, but remember to place your keywords throughout the domain name strategically.
After settling on a domain name, the next step is registering it with a web host. There are several options. However, Hostgator.com and Bluehost.com are highly recommended. When it comes to web hosting, I rely solely on Bluehost. All the features you might want are included for only $7 per month, and their support is unparalleled. You can reach a live person at any time of day or night if you have a problem.
Now that a reliable service hosts your domain, you may set up your blog. If you choose Bluehost as your web host, installing WordPress will be as easy as clicking an icon and following the prompts.
Once you get your blog up and running, you will use it only to share details about your personal life, including your family, community, school, etc. Include your target keywords in the post’s headline, and use them liberally throughout the text.
A daily update is what I recommend. Make sure to save each post after publishing it so you can easily access it later using popular social bookmarking services like Digg, Mixx, Reddit, Delicious, Evernote, Google Bookmarks, Google Reader, StumbleUpon, and Twitter. Your website or blog could receive substantial new visitors from these social bookmarking services. Social networking sites and professional networks like LinkedIn are also quite helpful. Don’t forget to include your keywords in the bookmarks you create for your website.
I won’t go into detail, but several techniques exist to make your blog entries more visible in Google’s search results. Look up “SEO plugins” and “permalinks” on a search engine to learn more.
Three, composing articles. The following stage is to write articles to attract people to your website. Don’t worry; it’s easier than you think. Articles about your community, school, and neighborhood will be short (between 250 and 400 words). You should use your keywords at least once per hundred words, both in the title and the body of the content.
Each of your articles will include a “resource box” or “author’s bio” section at the very end. A brief description of your house, complete with a web address, should go here. The next step is to distribute your work to online article databases. You can submit your articles to various directories for free, while the software is available for purchase and membership on premium websites that will do this for you. In my experience, EzineArticles.com, GoArticles.com, and SearchWarp.com are the best article directories.
After submitting your content, please save it to your bookmarks like a blog post.
You can always hire someone to do the writing for you if you don’t feel like doing it yourself. It’s not hard to locate writers willing to produce 250 words for as little as $5 per.
Make a video for your house, number four. This is a breeze to implement. To advertise your house, compile a slide show utilizing the photographs you’ve taken. Save your video as an a.mov,.mpg, or .wmv file using a program like iMovie or Windows Movie Maker. If you’re having trouble doing it yourself, you can find individuals to do this for you for around $10 per film. After finishing your video, you will upload it to popular video-sharing sites, including YouTube, Veoh, DailyMotion, Viddler, Revver, and Yahoo Videos. Both the title and the description should feature your keywords. Don’t forget to provide a link to your site or blog in the description!
You should bookmark the videos after submission, just like you did with the articles and blogs.
Put your property on the Multiple Listing Service (MLS). This could turn out to be the decisive move. The truth is that MLS (Multiple Listing Service) contains information on 90% of all house sales in the United States. Regrettably, only licensed real estate agents can submit listings to MLS. You don’t have to hand over a 6% cut of the profits just because. These days, you can get your home listed in the Multiple Listing Service (MLS) for a single cost. Depending on the provider, this cost might be anything from $299 to $799. Do your homework because not all flat-rate listing services are the same.
Then, please post it on other popular real estate websites like HotPads, CLRSearch, Clickable City Directory, WorldWide-RealEstate-For-Sale, House, TheHousingPages, CityCribs, VideoHomes, BEATyouThere, NTXHouseHunters, LandWatch, and ResortScape.com.
You should save the listing pages that contain your keywords.
Substitute “backlink” for “inbound link.” Placing “backlinks” to your website from other websites is one of the most significant things you can do to improve your Google rating. Hundreds of millions is probably an understatement for the number of social networking sites where this may be accomplished by leaving comments on blogs and forums and creating profile pages. To exercise this privilege, however, you must locate websites that permit you to add links on their site and contain a “do follow” tag. Without getting too technical, a “do follow” tag indicates that Google is welcome to “crawl” the site and “follow” the connections to yours, improving your site’s search engine rankings. There are several options for discovering these sites; however, the simplest is to pay the $5/month for Angela Edwards’ backlink package. She includes 30 “do follow” sites with a good page rank where you can quickly place a hyperlink. There are more options, but Angela’s is a good starting point.
The text that will serve as the “anchor text” of your backlink is your chosen keyword phrase.
Take this procedure seriously. “Backlinking” is an integral part of my daily routine and the most effective search engine optimization strategy I’ve ever employed.
Okay, I get that you might feel a bit overwhelmed right now. I did warn you that this would be difficult. What you don’t want to do yourself, remember that you can always hire someone else to do it. You can save a lot of money by outsourcing each procedure above. Keep this in mind. If your home is worth $250,000, listing it with an agent will cost you $15,000. Instead of spending that money on commissions, you might save $11,000 by selling it yourself.
Using the strategies above, including regular blog updates, article submissions, video production, bookmarking, and MLS listing. You can save tens of thousands of dollars by selling your home alone and avoiding the six percent commission (6%).
Contact uKeepCommission Real Estate if you want to sell property in the Sarasota area or anywhere else in Central Florida. uKeepCommission Real Estate will offer you with a professional “for sale” sign and lockbox, as well as listing your home in the Mid-Florida Multiple Listing Service (MLS), syndicating your listing to more than 20 other real estate websites, and creating and submitting your video. Visit our website or call us at (941) 465-9207 to learn how uKeepCommission Real Estate may help you sell your home for less money.
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