Why and how you should establish your own identity in the marketplace


In 1996, when Apple was on the verge of insolvency, Steve Jobs was brought back as CEO. What happened after that is, well, history. The man did more than keep the business out of the red; he made sure it would be recognized as one of the world’s best. Even more intriguing in the Steve Jobs narrative is the fact that Jobs himself became a stronger brand than Apple.

After his recent passing, several people have been overheard discussing Apple’s future in whispers. It was unclear if the company would be able to survive without its leader or whether it would once again fail. That’s the effectiveness of self-promotion. Having a strong personal brand is incredibly valuable for anyone in business, from the CEO to the lowest-level employee.

Personal branding is both simple and complex in today’s globalized society when information on practically everything can be found online. It’s simple because there are so many ways to present oneself as an authority in your industry; it’s complicated because people can find you quickly and any missteps can damage your personal brand. Here are some of the most crucial web channels that can make or ruin your personal brand in today’s cutthroat business environment.


In many ways, Facebook has replaced the traditional web. With over 800 million active members and counting, Facebook now encompasses virtually everyone with access to the web. Facebook’s latest addition, “subscribe,” allows users to follow pages and persons of interest without really being friends with them. That’s why your Facebook page will get a lot of attention if you’re the head of a corporation or in a similar position of power.

The CEO of a company is the one whose decisions will ultimately affect the brand’s perceived worth. You should take care that the picture you present on Facebook is a good one.

Your Facebook profile is important even if you’re not the head of a major organization. A new study suggests that social media is having an impact on the hiring practices of human resources departments around the world. If you’re using Facebook to promote yourself, avoid these pitfalls at all costs:

First and foremost, don’t post any photos online from last night’s crazy party. Limit access to these photos to a select group of people. Whenever you choose, you can change your Facebook privacy settings.

Step 2: Add significant changes. Don’t post meaningless updates only to seem more active on social media. Make it engaging and, if at all feasible, relevant to your experience and knowledge. If you’re a copywriter, for instance, you could always share catchy new slogans you come up with. If you’re a tech nerd, it would be wonderful if you shared links to articles about cool new developments in the field.

Third, get the word out about what’s going on. Facebook should be used to spread the word about major professional developments. It could be the completion of a project or the invention of novel strategies for expanding the firm.

An online portfolio

A personal website is where you get to brag about yourself, while Facebook is where you get to brag about yourself to the world. A personal website not only gives visitors the opportunity to get to know the real you, but it also increases your online presence. You certainly need strong visibility to generate interest in your personal brand, unless you’re Steve Jobs and your entire life has been a book. Your own website can serve this purpose.


If you believe that only fans of famous individuals use Twitter, you’d be wrong. With the advent of Twitter, people’s ability to learn about new developments has been greatly enhanced. People on Twitter follow a wide variety of personalities, from bloggers to subject matter experts to sardonic comedians. The concept of viral marketing can best be shown through Twitter. You can rise to prominence on the Twitter Sphere very rapidly if you have engaging information to post. You may get notoriety on Twitter the wrong way, even if you make a public faux pas. Twitter’s value as a platform for building one’s reputation hardly needs elaboration.

Twitter is also extremely significant for CEOs and other senior business executives. People are very curious about the brands they are affiliated with. CEOs can use Twitter to have direct conversations with their customers and maintain a positive brand image. The CEO of Mahindra and Mahindra, Anand Mahindra, is a great illustration of the points outlined above. He makes it a priority to respond to inquiries from his fans and inform them of breaking news. It has helped elevate Mahindra and Mahindra’s name recognition.


LinkedIn is the professional equivalent of Facebook and Twitter. Trust that your business associates, partners, and coworkers will look at your LinkedIn page at some point in time, regardless of whether you are a freelancer, executive, or top honcho. To maximize LinkedIn’s potential as a personal branding tool, users should take the time to craft an impressive profile.

Make sure your LinkedIn profile is optimized for search engines and focus on your strengths. And don’t make the rookie error of connecting your LinkedIn page with your Twitter account and spamming your followers with tweets.

Make sure that if you have connected your LinkedIn and Twitter profiles you only tweet relevant and good information about yourself. You should never connect your personal Twitter account with your professional LinkedIn profile. Your reputation may be tarnished more quickly than you realize.


When it comes to spreading your message online, videos are a powerful tool. The current success of Kolavei Di online confirms this theory. YouTube is the best place to make your personal brand popular online. YouTube channels providing useful or entertaining content have a large following. You can use YouTube to boost your own reputation as a business owner or entrepreneur.

Emails with a personal touch

In this day and age, Yahoo and Gmail accounts are ubiquitous. Personal branding, like corporate branding, is all about becoming noticed. A unique email address might help you come across as a dedicated professional who takes your work seriously. Google Apps makes creating a custom email address simple and free. Having a memorable email address is much easier to do with a customized address.

Pankaj Pandey’s [] years of experience in bespoke website building have helped firms improve their online branding. and as a seasoned expert in the field of Internet business consulting

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